Masthead · from the editors
About show-viral.com
An independent journal of global trade shows and the creative companies behind them. Edited from the floor, published monthly, and read by curious operators on every continent.
Editor's letter
There is a specific kind of energy at a global trade show that cannot be manufactured. It is 9 AM, the espresso machines are working overtime, the lanyards are still crisp, and everyone is rehearsing their pitch one more time. show-viral.com was founded on the conviction that this energy deserves a serious journal — not a roundup, not a feed.
The publication is independent, ad-free, and edited from the floor. Every story is written by a correspondent who attended the event, paid for their own ticket, and walked the booths before opening a laptop. The desk is small, the tone is consistent, and the editorial calendar reflects the rhythm of the global show circuit.
Editorial team
The desk
Lena Brooks
Editor-in-Chief
Walks every floor she writes about. Believes the best ideas are at the corner booths.
Henrik Olsson
Roving Correspondent
Files from Las Vegas, Berlin, and Shanghai. Has opinions about lanyard design.
Aiko Nakamura
Founders Desk
Interviews the people behind the booths — usually engineers, often nervous, always honest.
In every issue
Four sections, one journal
Section 01
The exhibits that stopped the writer in their tracks — the smart ones, the weird ones, and the ones with surprisingly good coffee.
Section 02
Short profiles of the people running the companies on the banners — by interview, not press kit.
Section 03
Travel-grade dispatches from each show city. Hotels, queues, food, jet lag — the operational notes.
Section 04
The editorial calendar. Which shows are worth the flight next quarter and why.
Cities on the route
The annual circuit
Las Vegas
CES — January, fluorescent, glorious.
Shanghai
Spring tech showcase — neon and ambition.
Berlin
IFA — late summer, beautifully indoor-cold.
Seoul
K-fair season — autumn, design-forward.
Milan
Design week — coffee culture, gorgeous booths.
Tokyo
Game Show + design weeks — densely curated.
Dubai
GITEX — desert spectacle, big budgets.
São Paulo
Latin America Tech — energy you can't fake.
Editorial standards
Four house rules
- 01Walk the floor. Read the press release after, not before.
- 02Quote the booth staff — usually engineers, often nervous, always honest.
- 03Photograph the small details, not the giant LED walls.
- 04Note who shows up early. Those are the teams taking it seriously.
Walking the world's stages since the late 2000s.