ISSUE Nº 12
Vol. III · May 2026

Exploring
the world's
stages.

A curated journal of global exhibitions and the creative companies behind them. Seeing the world, one booth at a time.

Show-Viral

— A Journal of World Stages —

12
Cover StoryPg 12
City NotesPg 28
FoundersPg 41
CalendarPg 56

Booths.
Stories.
Discoveries.

Vol. III · May 20262026

Cover · this month

Las Vegas·Shanghai·Berlin·Seoul·Tokyo·Milan·Dubai·São Paulo·Las Vegas·Shanghai·Berlin·Seoul·Tokyo·Milan·Dubai·São Paulo·

Cover Story

Calendar

April 2026 Hong Kong Trade Fairs: A Retrospective on Exhibitors and Innovations

April 2026 saw Hong Kong host a diverse array of trade fairs, showcasing everything from cutting-edge electronics and smart solutions to fashion, home decor, and pop culture. This retrospective highlights the key exhibitors and innovative products featured across these significant events, drawing insights from official fair catalogues and exhibitor lists.

By Lena Brooks · May 21, 2026

More Stories

All stories →
Booth Picks
2 min read

Global Exhibition Venue Operators: Messe Berlin, Fira Barcelona, ExCeL London, and LVCC

Explore the operational prowess and strategic impact of leading global exhibition venue operators: Messe Berlin, Fira Barcelona, ExCeL London, and the Las Vegas Convention Center (LVCC). These entities are pivotal to the global trade show industry, driving economic growth and fostering international business connections.

From the archive

Editorial Calendar

Upcoming Stages

  • Jan

    Las Vegas

    CES season opener

  • Apr

    Shanghai

    Asia tech showcase

  • Sep

    Berlin

    IFA late summer

  • Oct

    Seoul

    K-fair season