A curated journal of global exhibitions and the creative companies behind them. Seeing the world, one booth at a time.
Show-Viral
— A Journal of World Stages —
Booths.
Stories.
Discoveries.
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Cover Story
City Notes
Global Exhibition Industry Associations: UFI, AAXO, SISO, and IAEEExplore the foundational roles of UFI, AAXO, SISO, and IAEE, the leading global associations shaping the exhibition and events industry through advocacy, education, and networking.
By Lena Brooks · May 17, 2026
The Middle East and Africa region is a dynamic hub for the global exhibition industry, driven by key players like DWTC, ADNEC Group, dmg events, and Riyadh Exhibitions Company. These organizers are instrumental in fostering trade, investment, and knowledge exchange across diverse sectors.
Explore the roles of leading Asian exhibition organizers like TAITRA, Informa Markets (formerly UBM Asia and CMP Asia), and KOTRA, who are pivotal in shaping the region's trade show landscape. This overview highlights their diverse focuses and upcoming events, offering insights for businesses tracking opportunities across Asia.
This article explores the profiles of leading UK and US exhibition organizers—Informa Markets, Emerald, Clarion Events, and Diversified Communications—highlighting their extensive global reach and diverse portfolios across key industries.
Germany stands as a global leader in the trade fair industry, hosting many of the world's most influential events. This article explores the operational scale, key venues, and flagship events of four major German exhibition organizers: Messe Berlin, Messe München, NürnbergMesse, and Deutsche Messe (Hannover).
From the archive
Editorial Calendar
Jan
CES season opener
Apr
Asia tech showcase
Sep
IFA late summer
Oct
K-fair season