A curated journal of global exhibitions and the creative companies behind them. Seeing the world, one booth at a time.
Show-Viral
— A Journal of World Stages —
Booths.
Stories.
Discoveries.
Cover · this month
Cover Story
Calendar
May 2026 Global Exhibitions: A Month of Industry Innovation and ConnectionMay 2026 was a bustling month for global trade shows, marked by significant events across the food & beverage, health, energy, and automotive sectors, underscoring the vital role of face-to-face interactions in driving economic growth and innovation.
By Henrik Olsson · June 2, 2026
Choosing the right overseas trade show is not about selecting the most famous event. Companies should compare trade shows by participation goal, industry fit, visitor profile, target market, budget, and preparation timeline. This guide also explains how to find candidate trade shows using Google search, global exhibition data platforms, and official event websites.
Explore the upcoming global industrial and B2B trade show landscape, mapping key events like Hannover Messe, EMO, Automate, and MecSpe. This guide offers insights into their focus, dates, and regional significance for companies seeking to connect and innovate.
Explore the upcoming SNEC PV Power Expo 2026 in Shanghai, a premier international event showcasing the latest advancements across the entire photovoltaic and smart energy industry chain, from manufacturing to cutting-edge applications.
Explore three of the world's most influential trade fairs in architecture and interior design: BAU Munich, imm Cologne, and Salone del Mobile.Milano. These events serve as crucial platforms for innovation, networking, and market trends within their respective sectors.
From the archive
Editorial Calendar
Jan
CES season opener
Apr
Asia tech showcase
Sep
IFA late summer
Oct
K-fair season