Issue · 2026
Show Viral
A Journal of World Stages
A curated journal of global exhibitions and the creative companies behind them. Seeing the world, one booth at a time.
Show-Viral
— A Journal of World Stages —
Booths.
Stories.
Discoveries.
Cover · this month
Cover Story
Founders
Tuttofood 2026 Recap: Milan's Global Food Fair Showcases Innovation and GrowthTuttofood 2026, held in Milan, Italy, from May 11-14, 2026, concluded as a significant event for the global agri-food sector. The fair saw substantial growth in attendance and exhibitor numbers, highlighting key trends in sustainability, technology, and international trade.
By Lena Brooks · June 30, 2026
Explore the vibrant landscape of South Korea's food industry events, with a focus on K-FOOD Show 2026 (Seoul Food 2026) and other key exhibitions in May-June. This guide provides an overview for companies looking to participate in the burgeoning K-food market.
Hannover Messe 2026, held in April, showcased the forefront of industrial innovation. This recap highlights the event's core themes and the prominent exhibitors driving the future of manufacturing and energy.
The Paris Air Show, a global aerospace event, follows a biennial schedule, meaning there is no show in 2026. The next 56th edition is confirmed for June 14-20, 2027, at Paris-Le Bourget Airport.
Messe Frankfurt's Light + Building 2026 brought together nearly 2,000 exhibitors and over 144,000 visitors, focusing on sustainable transformation, smart connectivity, and living light. The event highlighted the future of electrified and intelligently connected buildings.
From the archive
Editorial Calendar
Jan
CES season opener
Apr
Asia tech showcase
Sep
IFA late summer
Oct
K-fair season