ISSUE Nº 12
Vol. III · May 2026

Exploring
the world's
stages.

A curated journal of global exhibitions and the creative companies behind them. Seeing the world, one booth at a time.

Show-Viral

— A Journal of World Stages —

12
Cover StoryPg 12
City NotesPg 28
FoundersPg 41
CalendarPg 56

Booths.
Stories.
Discoveries.

Vol. III · May 20262026

Cover · this month

Las Vegas·Shanghai·Berlin·Seoul·Tokyo·Milan·Dubai·São Paulo·Las Vegas·Shanghai·Berlin·Seoul·Tokyo·Milan·Dubai·São Paulo·

Cover Story

City Notes

Germany's Exhibition Powerhouses: A Look at Leading Trade Show Organizers

Germany stands as a global leader in the trade fair industry, hosting many of the world's most influential events. This article explores the operational scale, key venues, and flagship events of four major German exhibition organizers: Messe Berlin, Messe München, NürnbergMesse, and Deutsche Messe (Hannover).

By Lena Brooks · May 13, 2026

More Stories

All stories →
Founders
2 min read

Global Top 5 Trade Show Organizers Lineup: HQ and Flagship Shows

Explore the "Big Five" global exhibition organizers: Messe Frankfurt, Messe Düsseldorf, RX, Informa Markets, and Koelnmesse. This overview details their headquarters, founding histories, event portfolios, and flagship shows that shape industries worldwide.

City Notes
3 min read

Japan's May 2026 Trade Shows: Strategic Opportunities for B2B Growth

May 2026 in Japan is set to host a diverse array of B2B trade shows, offering critical opportunities for businesses to explore new markets, source advanced materials, and engage with cutting-edge environmental and beauty trends. These exhibitions are pivotal for strategic planning and fostering international collaborations.

Editorial Calendar

Upcoming Stages

  • Jan

    Las Vegas

    CES season opener

  • Apr

    Shanghai

    Asia tech showcase

  • Sep

    Berlin

    IFA late summer

  • Oct

    Seoul

    K-fair season