Feature · City Notes

Architects of India's Exhibition Industry: IEML and Informa Markets

4 min readBy Henrik Olsson · Roving Correspondent

India's economy continues its robust expansion, and with it, the country's exhibition and convention industry is flourishing. Trade shows and expos serve as vital arteries for commerce, fostering connections, showcasing innovation, and driving economic growth across diverse sectors. At the heart of this vibrant ecosystem are the leading organizers who conceptualize, manage, and execute these large-scale events. Among the most influential are India Exposition Mart Limited (IEML) and Informa Markets in India, formerly known as UBM India, each playing a distinct yet complementary role in solidifying India's position on the global exhibition map.

These entities not only provide state-of-the-art venues but also curate a diverse portfolio of events that cater to specific industries, from automotive and electronics to handicrafts and hospitality. Their strategic vision and operational excellence are instrumental in attracting both domestic and international participants, making India a compelling destination for trade and business interactions.

Professionals networking at a bustling, modern trade show in India.
Professionals networking at a bustling, modern trade show in India.

India Exposition Mart Limited (IEML): A Premier Integrated Venue

Established in 2001 and operational since 2006, India Exposition Mart Limited (IEML) stands as a cornerstone of India's exhibition infrastructure. Operating the expansive India Expo Centre & Mart in Greater Noida, IEML has earned its reputation as one of the nation's top three integrated exhibition and convention venues. This impressive facility spans approximately 58 acres, offering unparalleled space and versatility for a multitude of events.

The India Expo Centre & Mart boasts 14 modern exhibition halls, 29 well-equipped meeting rooms, and 4 vast open areas, providing ample flexibility for event organizers. A unique feature of the venue is its over 900 permanent marts, offering year-round display opportunities for various product categories, particularly Indian handicrafts and lifestyle items. Further enhancing its appeal, IEML also manages the ExpoInn Suites & Convention, a hotel located conveniently within its premises, which opened its doors in October 2022, significantly boosting its capacity to host international delegates.

Beyond the Venue: IEML's Digital Reach and Event Portfolio

IEML's influence extends beyond its physical infrastructure through initiatives like ExpoBazaar. This digital platform, run by its subsidiary Expo Digital India Private Limited, plays a crucial role in promoting Indian handicrafts and lifestyle products to a global audience, bridging the gap between local artisans and international markets. Moreover, IEML is not just a venue provider; it actively organizes its own significant trade shows, including the India International Hospitality Expo (IHE) and the Uttar Pradesh International Trade Show (UPITS), demonstrating its commitment to specific industry verticals.

The India Expo Centre & Mart has been the proud host of numerous high-profile events, solidifying its status as a preferred destination for major trade gatherings. These include the renowned Indian Handicrafts and Gifts Fair, the massive Elecrama, the popular Auto Expo – The Motor Show, CPHI&P-MEC, Print Pack, and even global diplomatic events like Asian Development Bank (ADB) meetings and the FDI World Dental Congress. Looking ahead, the venue is slated to host key events, a selection of which are detailed below, underscoring its continuous role in India's event calendar. IEML's dedication to excellence has been recognized with accolades like “The Grand Venue” and “The Knowledge Hub” at the Exhibition Excellence Awards 2022, and “Best Stand-Alone Convention Centre” at the National Tourism Award 2018-19.

Event NameDatesVenue
India EV Show 2026June 27, 2026India Expo Centre & Mart, Greater Noida
BIOFACH INDIA 2026August 6-8, 2026India Expo Centre & Mart, Greater Noida
Renewable Energy India Expo 2026October 22-24, 2026India Expo Centre & Mart, Greater Noida
India ITME 2026To be announced (2026)India Expo Centre & Mart, Greater Noida
ELECRAMA 2027February 20-24, 2027India Expo Centre & Mart, Greater Noida
Expansive, modern exhibition hall in India with numerous trade show booths and attendees.
Expansive, modern exhibition hall in India with numerous trade show booths and attendees.

Informa Markets in India: A Global Powerhouse's Local Impact

Once known as UBM India, this powerhouse is now Informa Markets in India, a direct result of its acquisition by Informa PLC, the world's largest B2B events organizer. This strategic integration has cemented its position as India's undisputed leading exhibition company, bringing global best practices and an extensive network to the Indian market.

Informa Markets in India is celebrated for its impressive scale and reach, organizing over 25 large-scale exhibitions and more than 40 conferences, seminars, and awards annually. These events span a vast array of industries, reflecting the diverse economic landscape of India. With primary offices in Mumbai and New Delhi, and additional dedicated teams in Chennai and Bengaluru, the company demonstrates a strong national presence, enabling it to cater effectively to regional market nuances and industry specific needs.

The journey of UBM India Private Limited began with its incorporation on October 27, 2005, and it has maintained an active corporate status ever since. In 2014, UBM India reported a turnover of Rs 200 crore and set ambitious goals for a 20% year-on-year growth, planning to expand its portfolio from 30 to 40-45 exhibitions. Events like the Renewable Energy India (REI) exposition were significant milestones in its history, showcasing its capability to host large-scale, impactful industry gatherings.

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